THE EDSMART STORY
EdSmart was founded in 2014 by parents and entrepreneurs Fiona Boyd and David Eedle, who grew tired of filling out endless school paperwork for their three children. Fiona – a former ABC broadcaster and start-up founder, and David – a successful technologist and founder, decided to help solve the problem.
Starting with simple school forms and growing to encompass internal staff administration processes, forms and tasks, EdSmart has grown into the go-to enterprise solution for improving workflows and reducing stakeholder workload.
Based in Melbourne, Australia, EdSmart has a global customer community, with educational institutions across 9 countries.
EdSmart stands for empowering connection and community. We exist to make our customers’ lives better, and believe we have a responsibility to make the world better along the way.
Meet The Team
Co-Founder and CEO
A former ABC broadcaster, Fiona is one of Australia’s earliest and most successful start-up entreprenuers. In 2000 she co-founded Arts Hub, and grew the business to a paid subscriber base of 10,000+. Arts Hub was sold in 2006 and the business is still serving creative communities today. Fiona also co-founded sister site, Screen Hub and various other online businesses, including REmessenger, a social platform for real estate agents, which sold to partners in Silicon Valley. She’s passionate about using technology to empower relationships and a greater good, dedicating her career to building businesses that serve communities by solving big problems. Fiona is a popular presenter, a long-time runner and a mum of three.
Co-Founder and CTO
David has over 20 years’ experience as a technology leader, investor, entrepreneur and contractor to global Internet and technology businesses. Prior to his focus on technology, he worked in arts and entertainment management. He was also Co-Founder of Arts Hub, the leading online home for arts and cultural workers in Australia, New Zealand and the UK and with co-founder Fiona Boyd, was featured in the book 50 Great eBusinesses and the Minds Behind Them (Random House 2007).
Director of Customer Success
Across a three decade career in schools, Sam has become a sought after educational specialist, passionate about the transformative power of socially-minded technology. At Xavier College in Melbourne, Sam served as Director of Community Relations, Director of Boarding and Deputy Head of Administration, where he lived first-hand the challenges schools face around streamlining workflows and deepening engagement. Sam’s job is to keep every single member of the EdSmart customer community happy and achieving their goals, working closely with the Customer Success and Support team, and Product Development.
Director of Sales
Hari’s passion for technology in education can be traced back to his time as a music teacher in London schools where he experienced firsthand the see-saw of teacher-student contact time, student improvement and tightening budgets. Hari made the leap to education technology, where he has worked for over 10 years, focusing on solutions that help schools work for smarter outcomes. When he’s not talking with schools and helping them get more organised, Hari is a celebrated Tamil singer and Veena musician.
Director of Marketing
Venessa is an internationally regarded digital marketer and online community strategist. She has held senior management roles in digital marketing and community at Lonely Planet, REA Group, Envato, Australia Post and Arts Hub. Venessa is the co-founder of the Australian Community Managers network (ACM) and co-founder of Swarm – the Australian conference for community professionals. She edits the annual career survey for Australian community professionals, and co-authored the national Community Management Code of Ethics. Venessa is often asked to speak, train or comment on online communities, social media, content marketing and our digital lives. She holds a BFA from New York University, an MA in Creative Media from the University of Brighton, UK and has published work on digital ethnography and online communities. Her surname rhymes with ‘cake’ and she’s a working musical theatre choreographer. She is deeply passionate about the responsibility of technology to bring lasting value to society.